Potential Motors

Develops ADAS software for off-road vehicles

Fredericton, New Brunswick, Canada

About Potential Motors

Potential Motors develops Advanced Driver Assistance Systems (ADAS) specifically for off-road vehicles. Their technology uses AI-driven forward-facing sensors to help vehicles detect and understand their surroundings, allowing them to navigate challenging terrains more effectively. This system enhances the vehicle's ability to interact with both off-road and on-road environments. Unlike many competitors, Potential Motors focuses exclusively on off-road applications, catering to clients in the automotive industry who require specialized solutions for rugged conditions. The company's goal is to improve vehicle safety and performance in extreme environments by providing software solutions that can be licensed to vehicle manufacturers and other automotive stakeholders.

Fredericton, CanadaHeadquarters
2018Year Founded
$4.4MTotal Funding
SEEDCompany Stage
Automotive & Transportation, Enterprise Software, AI & Machine LearningIndustries
11-50Employees

Benefits

Professional Development Budget
Flexible Work Hours
Company Social Events

Risks

Emerging competition from Overland AI in the defense sector.
Reliance on continuous funding may indicate financial instability.
Focus on off-road applications may limit market opportunities.

Differentiation

Potential Motors specializes in AI-driven ADAS for off-road vehicles.
Their Terrain Intelligence system enhances vehicle control in extreme environments.
They focus on licensing software solutions to automotive manufacturers.

Upsides

Raised CA$8.5M since May 2020 for commercialization efforts.
Collaborating with major automotive brands like CFMOTO Powersports.
AI integration with Lidar enhances terrain mapping and vehicle control.

Funding

Total raised$4.38 M
Latest valuation$10.00 M
StageSEED