Potential Motors develops Advanced Driver Assistance Systems (ADAS) specifically for off-road vehicles. Their technology uses AI-driven forward-facing sensors to help vehicles detect and understand their surroundings, allowing them to navigate challenging terrains more effectively. This system enhances the vehicle's ability to interact with both off-road and on-road environments. Unlike many competitors, Potential Motors focuses exclusively on off-road applications, catering to clients in the automotive industry who require specialized solutions for rugged conditions. The company's goal is to improve vehicle safety and performance in extreme environments by providing software solutions that can be licensed to vehicle manufacturers and other automotive stakeholders.