Poshmark

Social marketplace for buying and selling fashion

Redwood City, California, United States

About Poshmark

Poshmark is a social marketplace that allows users to buy and sell new and secondhand fashion items, including clothing and accessories. The platform operates on a commission-based model, charging a flat fee for sales under $15 and a percentage for higher sales. Poshmark stands out by engaging a community of users and recently introduced a program for large brands to sell on its platform, enhancing product variety. The company's goal is to foster a vibrant marketplace that promotes sustainable fashion practices.

Redwood City, CaliforniaHeadquarters
2011Year Founded
$148.8MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

A comprehensive health care and benefit plan
Health & wellness
Remote work support
Flexible vacation and paid time off
Parental and family leave
401K plan
Fun company parties and offsite events
Personal style encouraged (or not, whatever you're into.)
Learning and development for career growth

Risks

Recent fee structure changes may have damaged user trust and engagement.
Intensifying competition in the secondhand market could impact Poshmark's market share.
Microsoft's AI shopping assistant could disrupt traditional e-commerce models, posing a threat.

Differentiation

Poshmark combines social media elements with e-commerce for a unique shopping experience.
The platform's commission-based model ensures revenue from every transaction.
Poshmark's partnerships with brands like Reformation enhance its sustainable fashion appeal.

Upsides

Partnership with Loop addresses return issues, enhancing user satisfaction and sustainability.
Posh Party Live taps into the growing trend of live commerce.
The secondhand apparel market's growth presents significant expansion opportunities for Poshmark.