About PointCard
Point.app, known as Atlas, combines luxury lifestyle services with financial technology by offering a premium credit card and mobile app for affluent clients. Members enjoy exclusive benefits such as priority reservations at high-end restaurants, bespoke flight perks, and access to special events, along with financial advantages like no foreign transaction fees. The Atlas card is designed for privacy, featuring a high-density steel construction with no visible card number. The company's goal is to provide a unique blend of lifestyle and financial services while prioritizing exclusivity and privacy for its members.
San Francisco, CaliforniaHeadquarters
2019Year Founded
$57.5MTotal Funding
SERIES_BCompany Stage
Fintech, Consumer GoodsIndustries
11-50Employees
Benefits
Competitive compensation & equity
Medical, dental & vision insurance
Unlimited vacation policy
Paid company holidays
Risks
Increased competition from luxury credit card providers like American Express.
Discontinuation of Neon debit card may lead to customer dissatisfaction.
High annual membership fees could deter potential customers.
Differentiation
Atlas combines luxury lifestyle and financial services in a unique membership model.
The Atlas card offers exclusive benefits like bespoke flight and dining reservations.
Atlas prioritizes privacy with a high-density steel card with no visible number.
Upsides
Increased demand for luxury financial products boosts Atlas's market potential.
Digital concierge services enhance customer experience and loyalty for Atlas.
Expansion of 'work-from-anywhere' culture increases demand for Atlas's flexible services.
Funding
Total raised$57.54 M
Latest valuation$232.50 M
StageSERIES_B