About Plum Guide
Plum Guide offers a vacation rental platform that features only the top 3% of homes in various destinations. The company uses a strict selection process, requiring homes to meet specific criteria to earn the Plum Award, which signifies high quality. Clients include travelers who prioritize comfort and reliability, and are willing to pay more for assurance of a premium experience. Unlike many competitors that rely on algorithms, Plum Guide employs 'Home Critics' who personally inspect each property, ensuring a human touch in the vetting process. The company operates on a commission model, earning revenue from a percentage of each booking, which motivates them to maintain high standards and customer satisfaction.
London, United KingdomHeadquarters
2015Year Founded
$77.8MTotal Funding
LATE_VCCompany Stage
Real Estate, Consumer GoodsIndustries
51-200Employees
Risks
AI reliance may reduce the human touch, alienating core customers.
Global Hotel Alliance partnership could dilute Plum Guide's premium brand.
Mortality-themed marketing may not resonate, risking brand image.
Differentiation
Plum Guide offers only the top 3% of homes in each destination.
Homes are vetted by 'Home Critics' ensuring high standards and quality.
Plum Guide uses a unique Plum Award to mark quality homes.
Upsides
Increased demand for premium rentals post-pandemic boosts Plum Guide's market.
Growing 'workcation' trend aligns with Plum Guide's high-quality offerings.
AI use enhances personalized recommendations, improving customer satisfaction.
Funding
Total raised$77.83 M
Latest valuation$115.00 M
StageLATE_VC
LATE VC
1/31/2022$23
$115.00 MCONVERTIBLE
5/31/2020$17
SERIES B
2/28/2019$18
$70.00 MSERIES A
10/31/2017$8
$28.50 MANGEL
12/31/2015$1
$2.00 M