Plenty®

Indoor vertical farming for fresh produce

South San Francisco, California, United States

About Plenty®

Plenty is involved in indoor vertical farming, which allows for the growth of fresh produce in controlled environments. By stacking plants vertically, Plenty can maximize space and produce crops throughout the year, independent of weather conditions. This method uses less water and avoids harmful pesticides and GMOs, making it a sustainable alternative to traditional farming. The company sells its produce to grocery stores, restaurants, and directly to consumers who value high-quality and sustainable food options. Unlike many competitors, Plenty's focus on advanced farming techniques ensures a consistent supply of premium fruits and vegetables, which helps it maintain a strong brand reputation and attract loyal customers. The goal of Plenty is to transform food production by providing a reliable source of nutritious food while promoting sustainability.

South San Francisco, CaliforniaHeadquarters
2013Year Founded
$915.3MTotal Funding
SERIES_ECompany Stage
Food & AgricultureIndustries
201-500Employees

Risks

Increased competition from vertical farming startups like Bowery Farming and AeroFarms.
High initial capital investment for new farms could strain financial resources.
Dependence on strategic partnerships, such as with Driscoll's, poses potential risks.

Differentiation

Plenty uses 1% of the land required by traditional farms for leafy greens.
Plenty's vertical farms reduce water usage by up to 90% compared to traditional farming.
Plenty offers pesticide-free and GMO-free produce, ensuring high food safety standards.

Upsides

Partnership with 7-Eleven expands Plenty's reach in California with sustainable produce.
Joint venture with Mawarid to establish vertical farms in GCC, starting in Abu Dhabi.
Development of the world's largest vertical farming research center in Wyoming by 2025.

Funding

Total raised$915.34 M
Latest valuation$2.00 B
StageSERIES_E
$140
$1.05 B
SERIES C
5/31/2019
$175
$1.05 B
SERIES A
6/30/2016
$24
$122.50 M
SEED
3/31/2016
$2
$7.50 M