Placements.io focuses on revenue and billing management for media companies and e-commerce businesses through a Software-as-a-Service (SaaS) platform. This platform integrates various systems, allowing clients to manage billing, invoicing, and payments efficiently with real-time visibility. Unlike competitors, Placements.io has an innovation lab, ioLab, dedicated to developing new features and ensuring a smooth migration process for clients. The company's goal is to transform how digital media companies handle their advertising operations by providing a comprehensive and scalable solution.