Pinwheel provides a platform that simplifies financial processes for banks, lenders, and cryptocurrency companies. Its main product, Deposit Switch, automates the switching of direct deposits, allowing clients to become the primary financial institution for their customers, which can lead to increased profitability. The platform also offers insights into customer earnings from payroll and attendance systems, enabling tailored financial products. Additionally, Pinwheel automates tax form retrieval and income verification, helping clients manage lending risks and improve underwriting. Unlike competitors, Pinwheel focuses on automating manual tasks and providing actionable insights to enhance financial health. The goal is to improve the financial services experience for both clients and their customers.