Petal

Credit card service for building credit scores

New York City, New York, United States

About Petal

Petal provides a credit card service aimed at helping individuals, particularly those with limited or no credit history, to build their credit scores. Instead of relying solely on traditional credit scores, Petal evaluates applicants based on their bank data, spending, and saving habits, allowing them to offer credit to those who might be turned away by other companies. They offer three types of credit cards with no annual fees, where users can earn cash back rewards ranging from 2% to 10% at select merchants. Additionally, Petal has a program called "Leap" that rewards cardholders with a credit line increase after making on-time payments for six months. The company generates revenue through interest on carried balances and transaction fees from merchants. Petal's mobile app enhances the user experience by allowing customers to track their credit scores, view transactions, and make payments easily. The goal of Petal is to promote financial inclusion and responsible credit use.

New York City, New YorkHeadquarters
2016Year Founded
$342MTotal Funding
DEBTCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Healthcare
Financial wellbeing
Vacation time and work from home priveleges
Sotck options and retirement benefits
Free lunch and meals

Risks

Petal faces competition from companies like TomoCredit using similar underwriting methods.
The acquisition by Empower Finance may disrupt Petal's business model.
Petal's reliance on debt financing could increase financial vulnerability.

Differentiation

Petal uses cash flow underwriting instead of traditional credit scores.
Petal offers a user-friendly mobile app for real-time credit tracking.
Petal provides credit cards with no annual fees and cash back rewards.

Upsides

Petal secured a $200 million debt facility to expand its credit card program.
Petal's cash flow underwriting aligns with the trend of financial inclusion.
Petal's mobile-first approach caters to the growing demand for digital services.