Perpetua Labs

AI-driven advertising solutions for Amazon

New York City, New York, United States

About Perpetua Labs

Perpetua Labs provides advertising solutions that utilize artificial intelligence to help brands improve their visibility and increase their market share on Amazon. The company offers a variety of tools that allow clients to create, launch, and optimize different types of ads, including video ads and Sponsored Display ads. Their platform also includes features for managing Amazon DSP, which helps businesses target and reconnect with shoppers both on Amazon and other platforms. Unlike many competitors, Perpetua Labs operates on a subscription model, giving clients access to their comprehensive advertising tools and analytics for a set fee, with additional revenue potentially coming from performance-based incentives. The main goal of Perpetua Labs is to help businesses of all sizes effectively scale their customer base through efficient advertising strategies.

New York City, New YorkHeadquarters
2016Year Founded
$72MTotal Funding
SERIES_ACompany Stage
Consumer Software, AI & Machine LearningIndustries
201-500Employees

Benefits

Flexible time off policy
Pension
Private medical & dental insurance plans
Life Assurance
Income protection & critical illness covers
Volunteering opportunities
Season ticket loans
Generous parental leave program
Flexible work arrangements
Top-of-the-line technology equipment

Risks

Emerging AI platforms offering similar services at lower costs threaten market share.
Amazon's in-house AI solutions could reduce demand for Perpetua Labs' tools.
Data privacy regulations may limit data availability for Perpetua Labs' AI tools.

Differentiation

Perpetua Labs offers AI-powered tools for optimizing Amazon ad performance.
The company specializes in video ad creation and optimization for e-commerce platforms.
Perpetua Labs provides advanced tools for Amazon DSP, enhancing targeting and re-engagement.

Upsides

Increased AI adoption in e-commerce boosts Perpetua Labs' tool effectiveness.
Rising video content consumption aligns with Perpetua Labs' video ad solutions.
Amazon's ad service expansion offers integration opportunities for Perpetua Labs.