Perpetua Labs provides advertising solutions that utilize artificial intelligence to help brands improve their visibility and increase their market share on Amazon. The company offers a variety of tools that allow clients to create, launch, and optimize different types of ads, including video ads and Sponsored Display ads. Their platform also includes features for managing Amazon DSP, which helps businesses target and reconnect with shoppers both on Amazon and other platforms. Unlike many competitors, Perpetua Labs operates on a subscription model, giving clients access to their comprehensive advertising tools and analytics for a set fee, with additional revenue potentially coming from performance-based incentives. The main goal of Perpetua Labs is to help businesses of all sizes effectively scale their customer base through efficient advertising strategies.