Perceptive Automata develops artificial intelligence technology aimed at improving the safety of autonomous vehicles by understanding human behavior. Their AI predicts the actions and intentions of pedestrians and other vulnerable road users, addressing a key challenge in the autonomous vehicle industry. This technology is offered to clients such as car manufacturers and tech firms through licensing agreements, allowing them to integrate it into their self-driving systems. Perceptive Automata differentiates itself from competitors by focusing specifically on the social awareness aspect of AVs, making them safer and more acceptable to the public. The company's goal is to enhance the interaction between autonomous vehicles and humans, ultimately contributing to safer roads.