PepsiCo operates in the food and beverage industry, providing a wide range of products including snacks and drinks. Its well-known brands include Pepsi, Mountain Dew, Doritos, Lay's, Gatorade, Tropicana, and Quaker. The company tailors its offerings to suit local tastes, which helps it appeal to consumers in over 200 countries. PepsiCo's business model involves manufacturing, marketing, and distributing its products to retailers and directly to consumers. It also uses targeted advertising to enhance its marketing efforts. Unlike many competitors, PepsiCo has a diverse portfolio that spans various product lines and regions, allowing it to manage risks effectively. The company's goal is to continue growing by adapting to consumer preferences and investing in new product development.