About Peak Design
Peak Design creates high-quality carrying solutions for photographers, travelers, and everyday users, including bags, tripods, and straps. Their products, like the Everyday Backpack, are designed for durability and functionality, catering to specific user needs. The company stands out by selling directly to consumers and using crowdfunding to launch new products, fostering a loyal community. Peak Design aims to provide practical and stylish solutions while emphasizing sustainability and quality.
San Francisco, CaliforniaHeadquarters
2011Year Founded
$12.5MTotal Funding
SEEDCompany Stage
Consumer GoodsIndustries
51-200Employees
Risks
Increased competition may erode Peak Design's market share.
Smartphone camera advancements could reduce demand for traditional camera accessories.
Recent data breach may lead to loss of consumer trust and legal challenges.
Differentiation
Peak Design's eco-friendly Coyote X-Pac fabric enhances product appeal and sustainability.
Direct-to-consumer sales model strengthens brand loyalty and customer experience.
Collaborations with brands like Carryology expand product offerings and customer reach.
Upsides
Rising demand for eco-friendly products boosts Peak Design's market position.
Mobile photography trend aligns with Peak Design's versatile camera accessories.
Crowdfunding success on platforms like Kickstarter builds a loyal customer community.
Funding
Total raised$12.50 M
Latest valuation$2.75 M
StageSEED
SEED
4/30/2023$1
$2.75 MGROWTH EQUITY VC
8/31/2015$5