Parcl provides a platform for trading real estate assets similar to how stocks or digital currencies are traded. Users can buy and sell shares of real estate markets based on various performance metrics, allowing them to invest in real estate without the need to purchase physical properties. The platform currently features markets in major cities like Chicago and Los Angeles, with plans for expansion to other global cities. Parcl differentiates itself by offering a trading model that includes trading fees, a referral program, and a liquidity provider program, which allows users to earn from trading fees. The company's goal is to make real estate investment accessible and engaging for individual investors and traders, fostering a community around its platform through contests and promotions.