Orum provides a platform that simplifies outbound calling for inside sales teams. It uses AI technology to automate tasks like detecting voicemails, filtering out bad numbers, and navigating phone directories, allowing sales representatives to focus on having live conversations with potential clients. The system enables users to call multiple numbers at once and automatically records call outcomes in their CRM, which saves time and increases the number of interactions. Orum integrates with popular CRM and sales tools such as Salesforce, Outreach, and SalesLoft, creating a seamless workflow for sales teams. The platform is designed to help inside sales teams across various industries enhance their outreach and improve sales performance, operating on a subscription-based model that offers different service tiers.