Optoro specializes in improving the returns process for retailers and e-commerce businesses. The company provides a returns management solution that uses machine learning to efficiently route returned items to their best next destination, such as restocking, resale, or recycling. This helps retailers recover lost profits, reduce processing times, and enhance customer satisfaction. Optoro operates on a software-as-a-service (SaaS) model, offering a branded returns portal and integration with existing systems, along with access to a network of drop-off locations. Unlike competitors, Optoro focuses on both financial recovery for retailers and environmental sustainability by minimizing waste and promoting product reuse. The company's goal is to transform the returns process to benefit retailers and the environment.