OpenInvest offers customized investment solutions focused on environmental, social, and governance (ESG) criteria for financial advisors and individual investors. Their platform allows clients to create separately managed accounts (SMAs) tailored to their specific values, providing control over portfolio construction and tax efficiency. OpenInvest differentiates itself by using advanced algorithms to build personalized portfolios and offering tools for impact reporting and portfolio transitions. The goal is to connect financial performance with social responsibility, helping clients make informed investment decisions that align with their values.