Onaroll focuses on enhancing employee engagement and performance management, particularly in the food service industry. The company has created an app that helps shift workers set and achieve goals while providing rewards for their accomplishments. This app motivates employees by allowing them to earn gift cards to over 500 brands when they meet specific performance targets, such as improving meal prep times or increasing customer satisfaction scores. Unlike many competitors, Onaroll emphasizes a fun and engaging approach to goal-setting, aligning the interests of both employers and employees. The company's goal is to improve key performance metrics for businesses while reducing employee turnover, ultimately delivering a strong return on investment for its clients through a subscription-based model.