Omaze runs online sweepstakes that allow people to win unique prizes like celebrity meet-and-greets and luxury trips while raising funds for charities. Participants buy entries for a chance to win, and a portion of the proceeds goes to partnered charities, often generating significantly more funds than traditional fundraising methods. What makes Omaze different is its focus on creating engaging experiences that blend entertainment with philanthropy. The company's goal is to maximize fundraising for charities while providing enjoyable experiences for participants.