Ollie provides fresh, customized meals for dogs, delivered directly to customers' homes. The service is designed for dog owners who want healthier and personalized feeding options for their pets. Customers begin by filling out a profile for their dog, including details like age, weight, breed, activity level, and any allergies. Based on this information, Ollie creates a tailored meal plan that meets the specific nutritional needs of each dog. The meals are prepared with fresh ingredients and delivered on a flexible schedule. Ollie operates on a subscription-based model, allowing customers to receive their meal plans regularly, which enhances convenience and fosters loyalty. The company targets health-conscious dog owners who are willing to invest in high-quality nutrition for their pets, tapping into the growing market for premium pet food driven by increased awareness of pet health.