Ollie Pets

Delivers fresh, customized meals for dogs

New York City, New York, United States

About Ollie Pets

Ollie provides fresh, customized meals for dogs, delivered directly to customers' homes. The service is designed for dog owners who want healthier and personalized feeding options for their pets. Customers begin by filling out a profile for their dog, including details like age, weight, breed, activity level, and any allergies. Based on this information, Ollie creates a tailored meal plan that meets the specific nutritional needs of each dog. The meals are prepared with fresh ingredients and delivered on a flexible schedule. Ollie operates on a subscription-based model, allowing customers to receive their meal plans regularly, which enhances convenience and fosters loyalty. The company targets health-conscious dog owners who are willing to invest in high-quality nutrition for their pets, tapping into the growing market for premium pet food driven by increased awareness of pet health.

New York City, New YorkHeadquarters
2016Year Founded
$80.6MTotal Funding
SERIES_DCompany Stage
Food & Agriculture, Consumer GoodsIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Parental Leave
Free Ollie subscription

Risks

Increased competition from established brands like Petco could impact market share.
Integration challenges may arise from the acquisition of DIG Labs and new services.
Focus on luxury treats like dog ice cream may divert from core meal offerings.

Differentiation

Ollie offers freshly cooked, human-grade dog food tailored to individual nutritional needs.
The company uses a subscription model, ensuring steady revenue and customer loyalty.
Ollie's acquisition of DIG Labs enhances personalized, data-driven pet nutrition solutions.

Upsides

Growing demand for premium pet food aligns with Ollie's high-quality offerings.
Partnerships with brands like Van Leeuwen expand Ollie's luxury pet treat market.
Rising Gen Z and millennial pet owners prioritize premium, health-focused pet products.

Funding

Total raised$80.62 M
Latest valuation$106.50 M
StageSERIES_D