OJO.com operates in the real estate market by providing a platform that assists homeowners and potential buyers with various services, including property searches and home management. The main feature of OJO is Movoto by OJO, which helps users find homes tailored to their preferences. This service is enhanced by tools that estimate home values and offer expert advice from local agents, catering to a wide audience from first-time buyers to seasoned homeowners. OJO stands out from competitors by leveraging technology to deliver personalized experiences and guidance. The company's goal is to simplify homeownership and maximize property value for its users, generating revenue through commission fees on transactions and premium services.