Oishii

Produces non-GMO berries using indoor farming

Jersey City, New Jersey, United States

About Oishii

Oishii produces and distributes non-genetically modified (non-GMO) berries using indoor farming techniques. This method allows the company to grow berries in controlled environments, ensuring they remain non-GMO and earning them the Butterfly Seal from the Non-GMO Project. Their product line includes the Omakase Berry, favored by chefs, and the Koyo Berry, which is marketed for families. Oishii targets health-conscious consumers and has established a retail partnership with Whole Foods Market, making their berries available in select locations across New York City, New Jersey, Connecticut, and D.C., with recent expansion into New England. Unlike many competitors, Oishii focuses on non-GMO products and indoor farming, appealing to consumers who prioritize clean food options. The company's goal is to provide a year-round supply of fresh, non-GMO berries to meet the demands of health-conscious shoppers.

Jersey City, New JerseyHeadquarters
2016Year Founded
$199.4MTotal Funding
SERIES_BCompany Stage
Food & Agriculture, Consumer GoodsIndustries
51-200Employees

Risks

High pricing at $50 per package may limit consumer adoption in price-sensitive markets.
Expansion into new markets may strain resources, affecting product quality and satisfaction.
Growing agtech ecosystems in Asia may increase competition for Oishii's offerings.

Differentiation

Oishii uses indoor vertical farming to produce non-GMO berries year-round.
The company has earned the Butterfly Seal from the Non-GMO Project for its clean food.
Oishii's Omakase Berry is popular among chefs, enhancing its premium market appeal.

Upsides

Oishii raised $150M in Series B funding, supporting expansion and technology enhancement.
The company is expanding its product line with the introduction of the Rubī Tomato.
Oishii's solar-powered facility in Phillipsburg aligns with sustainability and cost reduction trends.

Funding