Oishii produces and distributes non-genetically modified (non-GMO) berries using indoor farming techniques. This method allows the company to grow berries in controlled environments, ensuring they remain non-GMO and earning them the Butterfly Seal from the Non-GMO Project. Their product line includes the Omakase Berry, favored by chefs, and the Koyo Berry, which is marketed for families. Oishii targets health-conscious consumers and has established a retail partnership with Whole Foods Market, making their berries available in select locations across New York City, New Jersey, Connecticut, and D.C., with recent expansion into New England. Unlike many competitors, Oishii focuses on non-GMO products and indoor farming, appealing to consumers who prioritize clean food options. The company's goal is to provide a year-round supply of fresh, non-GMO berries to meet the demands of health-conscious shoppers.