Odaseva focuses on data governance for Salesforce, providing services that help large enterprises protect, comply, and optimize their data operations. Their offerings include backup and restore solutions for data protection, assistance with compliance to regulations like GDPR and CCPA, and tools for managing data operations. Unlike competitors, Odaseva specifically targets Salesforce users and operates on a subscription-based model, allowing for customized solutions. The company's goal is to ensure that organizations can securely manage their data while adhering to necessary regulations.