NoviConnect operates in the sustainable product development sector, providing a platform that assists brands, retailers, and chemical manufacturers in creating and marketing environmentally friendly products. The platform allows users to analyze and verify their products against over 100 sustainability standards, helping them ensure compliance with regulatory requirements. Clients can search for ingredients and streamline their product development process using the comprehensive database and analytical tools offered by NoviConnect. Unlike its competitors, NoviConnect focuses specifically on sustainability compliance, catering to the growing demand for transparency in products. The company's goal is to empower businesses to make informed decisions about their product formulations, ultimately enhancing their operations and increasing sales.