NIO focuses on the premium smart electric vehicle market, creating vehicles that integrate advanced technologies for a better driving experience. Their vehicles are designed with features like autonomous driving capabilities and electric powertrains. NIO's unique battery swapping technology allows users to quickly exchange depleted batteries for fully charged ones, enhancing convenience and reducing downtime. This service, known as Battery as a Service (BaaS), sets NIO apart from other electric vehicle manufacturers. The company's goal is to foster a community around its vehicles, promoting a joyful lifestyle and shared experiences among users.