Niche.com helps students and families find the right educational institutions, including K-12 schools, colleges, and graduate schools. The platform provides detailed information, user reviews, and personalized recommendations based on user preferences, making it easier to navigate educational choices. Users can access program breakdowns, school rankings, and insights into neighborhoods, which helps them make informed decisions. Niche differentiates itself from competitors by offering a comprehensive resource that combines educational information with community insights. The company generates revenue through advertising and premium services, allowing schools to manage their profiles and engage with prospective students. The goal of Niche is to simplify the process of finding the best educational fit for individuals and families.