Niche

Platform for discovering educational institutions

Pittsburgh, Pennsylvania, United States

About Niche

Niche.com helps students and families find the right educational institutions, including K-12 schools, colleges, and graduate schools. The platform provides detailed information, user reviews, and personalized recommendations based on user preferences, making it easier to navigate educational choices. Users can access program breakdowns, school rankings, and insights into neighborhoods, which helps them make informed decisions. Niche differentiates itself from competitors by offering a comprehensive resource that combines educational information with community insights. The company generates revenue through advertising and premium services, allowing schools to manage their profiles and engage with prospective students. The goal of Niche is to simplify the process of finding the best educational fit for individuals and families.

Pittsburgh, PennsylvaniaHeadquarters
2002Year Founded
$43.6MTotal Funding
SERIES_CCompany Stage
EducationIndustries
501-1,000Employees

Risks

Competition from established platforms like The Princeton Review threatens Niche's market share.
Integration challenges from Goodkind acquisition could disrupt Niche's operations.
Reliance on advertising revenue is vulnerable to changes in digital ad regulations.

Differentiation

Niche offers personalized recommendations, setting it apart from generic educational platforms.
The Direct Admissions program provides real-time acceptance, a unique feature in college admissions.
Niche's comprehensive user reviews enhance decision-making, unlike competitors with limited user feedback.

Upsides

Growing demand for personalized education boosts Niche's user base and engagement.
Direct Admissions program expansion increases revenue and strengthens partnerships with institutions.
Rising digital engagement trends create more opportunities for Niche's premium services.

Funding

Total raised$43.56 M
Latest valuation$175.00 M
StageSERIES_C
$2
$10.00 M
$1
$3.25 M