About Niantic
Niantic creates augmented reality (AR) experiences that combine the digital and real worlds, encouraging users to explore and interact with their environment. Their well-known AR games, such as Pokémon GO and Ingress, engage millions of players globally by promoting outdoor activity and social interaction. Niantic's business model includes in-app purchases for virtual items and partnerships with local businesses to enhance player experiences. The company also offers its AR platform, Lightship, to other developers, allowing them to create their own AR applications. Niantic aims to enhance real-world experiences through technology, fostering a sense of community and exploration among users.
San Francisco, CaliforniaHeadquarters
2011Year Founded
$753.1MTotal Funding
SERIES_DCompany Stage
VR & AR, GamingIndustries
501-1,000Employees
Benefits
Hybrid Work Options
Company Equity
Flexible Work Hours
Risks
Privacy concerns from data collection in Pokémon GO may lead to regulatory scrutiny.
Paused AI updates in Wayfarer system could harm brand reputation and user trust.
Proceeding with events amid wildfires poses safety risks and potential PR issues.
Differentiation
Niantic leads in AR gaming with popular titles like Pokémon GO and Ingress.
Their Lightship platform supports large-scale AR interactions and third-party app development.
Niantic's games encourage outdoor activity and social interaction, enhancing real-world experiences.
Upsides
Growing interest in geospatial tech boosts potential for Lightship platform partnerships.
WebXR technology expansion allows Niantic to reach broader audiences via web browsers.
Gamification in fitness apps aligns with Niantic's mission, opening health brand collaborations.
Funding
Total raised$753.12 M
Latest valuation$9.00 B
StageSERIES_D
SERIES D
10/31/2021$300
$9.00 BSERIES C
11/30/2018$245
$3.90 BSERIES B
10/31/2017$200
$1.00 BEARLY VC
5/31/2012$1
$3.69 M