Netlify offers a platform for web developers to build, deploy, and manage websites using the Jamstack architecture, which combines JavaScript, APIs, and Markup for improved speed and security. The platform features continuous deployment, serverless functions, and a content delivery network (CDN) to enhance performance. Unlike competitors, Netlify operates on a freemium model, attracting users with a free tier and converting them to paid subscriptions for advanced features. The company's goal is to streamline the web development process and empower developers to create efficient websites.