Ness offers a credit card designed to promote and reward healthy spending habits. Users earn points for purchases related to health and wellness, which can be redeemed for products and services in a dedicated wellness marketplace. The card also provides exclusive perks from well-known health brands, encouraging users to make healthier choices. Unlike traditional credit cards, Ness focuses specifically on health-related rewards, making it distinct in the financial services market. The goal of Ness is to motivate individuals to prioritize their health through financial incentives.