Nayya provides a web-based software service that helps employees make informed decisions about their health and lifestyle benefits. The platform combines various types of benefits, such as medical and pet insurance, and offers personalized advice tailored to each employee's needs. This approach enhances employee engagement and improves their overall experience with benefits. Nayya primarily serves corporate clients, who subscribe to the service to enhance their employee benefits offerings. Unlike many competitors, Nayya focuses on integrating a wide range of benefits and personalizing the decision-making process for employees, making it easier for them to navigate their options. The company's goal is to improve the employee benefits landscape by providing tools that empower individuals to make better choices.