Nacelle provides a solution for e-commerce businesses through a concept called "headless commerce," which separates the front-end of a website from its back-end. This separation allows businesses to make changes to their website's appearance without affecting the underlying data management. Nacelle's main product is a data orchestration system that simplifies the implementation of headless commerce, making it easier and faster for businesses to launch their online stores. Unlike traditional e-commerce solutions that may be limited by outdated technology, Nacelle's approach helps businesses modernize their strategies, leading to improved conversion rates and higher average order values. The company typically operates on a subscription or usage-based pricing model, common in the software-as-a-service (SaaS) industry. Nacelle's goal is to enhance business agility and performance in the digital commerce space.