About mParticle
mParticle enhances customer data for businesses in the digital marketing and advertising industry by unifying customer interactions into a single profile. This allows companies to improve conversion rates and customer retention while using AI to predict outcomes and target users effectively. mParticle stands out by helping businesses build a first-party data foundation and ensuring customer privacy. The company's goal is to empower businesses to make informed decisions and adapt to changing technology and privacy landscapes.
New York City, New YorkHeadquarters
2012Year Founded
$294.7MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, AI & Machine LearningIndustries
201-500Employees
Benefits
Excellent benefits
Pawternity policy
401k
Unlimited time off
Bring your dog!
Commuter program
Flexible hours
Healthy snacks
Parental leave
Risks
Emerging CDP startups may offer similar services at lower costs, threatening market share.
Stricter privacy regulations could increase compliance costs and limit data collection.
Economic downturns might reduce client marketing budgets, impacting subscription revenue.
Differentiation
mParticle offers real-time data orchestration across the entire customer data stack.
The platform provides AI-driven predictions to enhance customer engagement and retention.
mParticle supports first-party data strategies, crucial for privacy compliance and data accuracy.
Upsides
Growing demand for AI-driven customer insights boosts mParticle's market potential.
Partnerships with major brands like HBO Max and JetBlue enhance mParticle's credibility.
The QSR industry's digital shift increases reliance on mParticle's platform.
Funding
Total raised$294.74 M
Latest valuation$750.00 M
StageSERIES_E
SERIES E
9/30/2021$150
$750.00 MSERIES D
2/29/2020$45
$225.00 MEARLY VC
7/31/2019$1
$5.00 MSERIES B
9/30/2016$18
$87.50 MSERIES A
12/31/2015$15
$75.00 MDEBT
6/30/2015$4
$2
$7.50 M