MotorTrend Group

Automotive media and entertainment content provider

California, United States

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About MotorTrend Group

MotorTrend Group specializes in automotive media and motor-inspired entertainment, creating and distributing a variety of content such as stories, product reviews, and experiences across web, mobile, and physical platforms. Their content is designed to resonate with a diverse audience, including automotive enthusiasts and industry professionals. The company generates revenue through advertising, subscriptions, and partnerships, leveraging its expertise to attract a large audience for advertisers. MotorTrend Group stands out by focusing on culturally relevant content that entertains and informs, while also celebrating its heritage and looking towards future growth.

None, CaliforniaHeadquarters
1948Year Founded
$4.5MTotal Funding
SERIES_BCompany Stage
Automotive & Transportation, EntertainmentIndustries
201-500Employees

Benefits

Health Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Paid Holidays
Employee Wellness Program
401(k) Retirement Plan

Risks

Hearst acquisition may disrupt MotorTrend's business model, alienating existing audience.
Expansion on Pluto TV could dilute brand's premium content perception.
Focus on events like Super Street After Dark may impact traditional media content quality.

Differentiation

MotorTrend Group is the largest automotive media company globally, specializing in motor entertainment.
The company offers award-winning stories and product reviews across web, mobile, and physical platforms.
MotorTrend's content is culturally relevant, appealing to a broad and diverse audience.

Upsides

Partnership with Pluto TV expands reach, offering free access to premium automotive content.
Hearst acquisition provides additional resources, enhancing content quality and distribution.
Super Street After Dark event taps into vibrant import car community, offering new revenue streams.