Misen

Sells premium kitchen knives and cookware

New York City, New York, United States

About Misen

Misen offers high-quality kitchenware, focusing on premium knives and cookware that are designed with careful attention to detail. Their products are sold directly to consumers through their website, which helps keep prices fair by eliminating middlemen. Misen's main customers are home cooks and culinary enthusiasts who want reliable kitchen tools without spending excessively. They provide a 60-day test drive for their products, allowing customers to try them out risk-free, along with free returns and free shipping on orders over $75. This customer-friendly approach, combined with their successful fundraising efforts and recognition on Kickstarter, sets Misen apart from competitors in the kitchenware market. The company's goal is to make premium kitchen tools accessible to everyone at honest prices.

New York City, New YorkHeadquarters
2015Year Founded
$5.7MTotal Funding
EARLY_VCCompany Stage
Consumer GoodsIndustries
11-50Employees

Risks

Increased competition from new direct-to-consumer brands may erode Misen's market share.
Rising material costs could impact Misen's pricing strategy and profit margins.
Dependency on Cart.com for logistics poses risks if operational disruptions occur.

Differentiation

Misen offers premium kitchen tools at honest prices, appealing to budget-conscious consumers.
The company uses a direct-to-consumer model, enhancing customer relationships and competitive pricing.
Misen's 60-day test drive and free returns policy boost customer satisfaction and loyalty.

Upsides

Growing interest in home cooking boosts demand for Misen's high-quality kitchen tools.
Social media trends favor aesthetically pleasing kitchenware, aligning with Misen's design-focused products.
The kitchenware market is projected to grow, providing a positive environment for Misen.

Funding

Total raised$5.70 M
Latest valuation$19.09 M
StageEARLY_VC
EARLY VC
8/31/2020
$4
$19.09 M
SEED
8/31/2017
$1
$4.70 M