About Mirror
MIRROR offers an interactive home gym experience through a unique product that looks like a regular mirror but functions as a high-tech fitness hub. Users can access live and on-demand fitness classes in various workout styles, allowing them to enjoy the benefits of a studio workout at home. This setup provides a personalized experience and fosters a sense of community among users. Unlike traditional gyms or fitness equipment, MIRROR integrates seamlessly into living spaces and operates on a direct-to-consumer model, generating revenue from hardware sales and subscription fees for its fitness content. The goal of MIRROR is to make quality fitness accessible and convenient for a wide range of health-conscious individuals.
New York City, New YorkHeadquarters
2016Year Founded
$72.8MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees
Benefits
Competitive compensation
Competitive healthcare coverage (medical, vision, dental)
401K program with company match
Self-directed flexible time-off
Free Mirror and subscription throughout duration of employment
Work-from-home stipend
Lululemon employee discount
Risks
Lululemon's potential sale of Mirror could disrupt business operations.
Shift towards app-based solutions may reduce demand for Mirror's hardware.
Increased competition from app-based fitness content providers threatens Mirror's market position.
Differentiation
Mirror offers a unique blend of hardware and digital fitness content.
The platform provides both long and short exposure to late-stage private companies.
Mirror's interactive home gym integrates seamlessly into any living space.
Upsides
Growing interest in app-based fitness solutions supports Mirror's digital content strategy.
Direct-to-consumer sales channels are expanding, boosting Mirror's market reach.
Partnerships with tech companies can enhance Mirror's content offerings and customer base.
Funding
Total raised$72.76 M
Latest valuation$500.00 M
StageACQUISITION
ACQUISITION
5/31/2020$500
$500.00 MSERIES A
1/31/2018$13
$65.00 MSEED
10/31/2016$3
$14.00 M