MeUndies specializes in comfortable and stylish underwear and loungewear for both men and women, primarily sold through its online platform. The products include boxer briefs, thongs, joggers, and hoodies, made from a super soft fabric sourced from beechwood trees, which highlights both comfort and eco-friendliness. Unlike many competitors, MeUndies offers a subscription service that allows customers to receive new underwear monthly at a discounted rate, alongside one-time purchases. The company targets individuals who value comfort, style, and sustainability, and it emphasizes self-expression through bold prints and seasonal designs. MeUndies also engages in charitable partnerships, aiming to empower self-expression and promote positive change, which helps build brand loyalty and attract ethically-minded customers.