MeUndies

Direct-to-consumer underwear and loungewear

Culver City, California, United States

About MeUndies

MeUndies specializes in comfortable and stylish underwear and loungewear for both men and women, primarily sold through its online platform. The products include boxer briefs, thongs, joggers, and hoodies, made from a super soft fabric sourced from beechwood trees, which highlights both comfort and eco-friendliness. Unlike many competitors, MeUndies offers a subscription service that allows customers to receive new underwear monthly at a discounted rate, alongside one-time purchases. The company targets individuals who value comfort, style, and sustainability, and it emphasizes self-expression through bold prints and seasonal designs. MeUndies also engages in charitable partnerships, aiming to empower self-expression and promote positive change, which helps build brand loyalty and attract ethically-minded customers.

Culver City, CaliforniaHeadquarters
2011Year Founded
$8.9MTotal Funding
SECONDARYCompany Stage
Consumer GoodsIndustries
51-200Employees

Risks

Increased competition from brands like Madhappy may impact MeUndies' market share.
New executive appointments may lead to strategic shifts disrupting current operations.
Themed collections may not align with all customer preferences, risking core customer alienation.

Differentiation

MeUndies offers a unique membership model focused on community and brand relationship.
The company uses sustainably sourced beechwood fabric for eco-friendly, comfortable products.
Frequent drops of colorful, trendy prints emphasize self-expression and individuality.

Upsides

Collaborations with franchises like Barbie increase brand visibility and attract new customers.
Chlorine-resistant swimwear launch meets demand for sustainable, durable swimwear options.
Ariel Stoddard's appointment as CRO could drive strategic revenue growth initiatives.

Funding

Total raised$8.85 M
Latest valuation$10.00 M
StageSECONDARY
SECONDARY
10/31/2020
$40
SERIES B
10/31/2015
$2
$10.00 M
SERIES A
8/31/2015
$6
$28.50 M
SEED
11/30/2011
N/A
$2.00 M