Metadata

Automates B2B marketing tasks and optimization

San Jose, California, United States

About Metadata

Metadata.io automates repetitive tasks in B2B marketing, allowing marketers to focus on more strategic and creative work. The platform integrates with existing marketing tools like Salesforce, helping users optimize their budgets and target the right audiences for better campaign performance. By taking care of low-value tasks, Metadata.io enables clients to allocate their ad spend to the most effective channels, enhancing efficiency and revenue generation. The company operates on a subscription model, providing ongoing support and updates to its clients. With proven success stories from clients like ThoughtSpot and Eightfold.ai, Metadata.io aims to empower B2B marketers with the necessary tools and expertise to improve their marketing efforts.

San Jose, CaliforniaHeadquarters
2015Year Founded
$47.5MTotal Funding
SERIES_BCompany Stage
Consulting, Enterprise SoftwareIndustries
51-200Employees

Benefits

Remote first
Health, dental, & vision insurance
Flexible PTO
401k
Home office budget

Risks

Integration challenges from Reactful acquisition may disrupt service delivery.
Privacy concerns may arise from LeadSift partnership without IP matching.
Intensifying competition in B2B marketing automation could impact Metadata.io's market share.

Differentiation

Metadata.io automates B2B marketing tasks, allowing focus on strategy and creativity.
The platform integrates with Salesforce, optimizing ad spend and targeting the right audience.
Metadata.io offers a comprehensive marketing OS, enhancing efficiency and revenue for clients.

Upsides

Increased adoption of AI-driven marketing tools boosts Metadata.io's market potential.
The rise of Account-Based Marketing aligns with Metadata.io's demand generation focus.
Growing demand for marketing automation platforms presents a robust opportunity for Metadata.io.

Funding

Total raised$47.47 M
Latest valuation$200.00 M
StageSERIES_B