About Meta
Meta Platforms Inc. focuses on social media, communication tools, and virtual reality. It operates popular platforms like Facebook, Instagram, and WhatsApp, allowing users to connect, share content, and engage in communities. The Oculus division provides virtual reality hardware and experiences. Meta's primary revenue comes from advertising, offering businesses tools to target specific audiences using insights from its large user base. This advertising service is scalable and allows for tailored audience segmentation. Additionally, Meta explores revenue through virtual reality product sales and the metaverse, where it looks to monetize virtual goods and services. The company also invests in artificial intelligence and augmented reality to enhance its offerings, aiming to combine user engagement with advanced marketing tools.