About Mercari
Mercari is an e-commerce platform that allows individuals to buy and sell second-hand goods. Users can list items for sale by taking photos, writing descriptions, and setting prices through a mobile app or website. Buyers can browse these listings, make purchases, and arrange shipping, while Mercari manages the transaction process, including payment and logistics. The company earns revenue by charging a selling fee based on the sale price and offers optional services like shipping labels to enhance seller visibility. Mercari differentiates itself from competitors like eBay and Poshmark by focusing on simplicity and ease of use, appealing particularly to younger, environmentally conscious consumers who value recycling and reusing products.
Tokyo, JapanHeadquarters
2013Year Founded
$113.4MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Increased competition from direct resale platforms by brands like Dr. Martens and New Balance.
Zillennials' focus on price over brand loyalty may challenge user retention.
Oasis Management's increased stake could pressure Mercari to change its business model.
Differentiation
Mercari offers a user-friendly platform for buying and selling second-hand goods.
The company has expanded its operations from Japan to the United States.
Mercari's AI listing support streamlines the selling process for users.
Upsides
Mercari's first physical store in Los Angeles enhances brand presence and customer engagement.
Partnership with MoneyGram Haas F1 Team increases brand visibility among motorsport enthusiasts.
Expansion of Mercari x Japan attracts U.S. shoppers to exclusive Japanese products.
Funding
Total raised$113.42 M
Latest valuation$3.70 B
StageIPO
IPO
5/31/2018$1.2 K
$3.70 BSERIES C
9/30/2014$24
$118.00 MSERIES B
2/28/2014$14
$72.50 MSERIES A
7/31/2013$3
$15.00 MSEED
5/31/2013N/A
$2.50 M