Memorable AI

AI platform for ad creative optimization

Montreal, Quebec, Canada

About Memorable AI

Memorable.io specializes in optimizing advertising creatives for brands using artificial intelligence. Their main product is an AI-driven platform that predicts the effectiveness of ad creatives before they are launched. This platform analyzes past performance data from both the client's ads and their competitors to forecast key performance indicators (KPIs) like Brand Lift and Sales, helping brands to identify successful strategies and avoid ineffective ads that could waste marketing budgets. Unlike many competitors, Memorable.io offers a subscription-based model that includes features such as creative strategy planning and A/B testing to validate the return on investment for clients. The goal of Memorable.io is to enhance the efficiency of digital advertising, leading to higher sales and lower marketing costs.

Montreal, CanadaHeadquarters
2021Year Founded
$2.7MTotal Funding
SEEDCompany Stage
Data & Analytics, Consumer Software, AI & Machine LearningIndustries
11-50Employees

Risks

Reddit's acquisition may limit Memorable AI's ability to serve non-Reddit clients.
Rapid advancements in generative AI by competitors could outpace Memorable AI's offerings.
Economic downturns could reduce spending on AI-driven ad optimization services.

Differentiation

Memorable AI uses cognitive science to enhance ad memorability and saliency.
The platform offers pre-flight predictions of KPIs like Brand Lift and Sales.
Memorable AI's technology is backed by MIT's pioneering research in ad optimization.

Upsides

Growing demand for AI-driven ad optimization tools boosts Memorable AI's market potential.
Increased video content consumption aligns with Memorable AI's video ad optimization capabilities.
Brands' focus on pre-flight ad testing supports Memorable AI's predictive analytics services.

Funding

Total raised$2.67 M
Latest valuation$13.75 M
StageSEED