Memorable.io specializes in optimizing advertising creatives for brands using artificial intelligence. Their main product is an AI-driven platform that predicts the effectiveness of ad creatives before they are launched. This platform analyzes past performance data from both the client's ads and their competitors to forecast key performance indicators (KPIs) like Brand Lift and Sales, helping brands to identify successful strategies and avoid ineffective ads that could waste marketing budgets. Unlike many competitors, Memorable.io offers a subscription-based model that includes features such as creative strategy planning and A/B testing to validate the return on investment for clients. The goal of Memorable.io is to enhance the efficiency of digital advertising, leading to higher sales and lower marketing costs.