Mejuri offers handcrafted fine jewelry designed for everyday wear, including gold and silver pieces. The company eliminates traditional retail markups, making high-quality jewelry more affordable for a wider audience. Mejuri primarily targets fashion-oriented women who appreciate unique and trendy designs, and it operates as a direct-to-consumer brand through its website, mejuri.com. This model allows Mejuri to control the customer experience and reduce costs by avoiding middlemen. New jewelry editions are released weekly, keeping the collection fresh and appealing. Mejuri aims to provide stylish, high-quality jewelry at accessible prices, enhancing customer satisfaction with free shipping and returns.