About MediaAlpha
MediaAlpha connects brands with consumers who are ready to make a purchase through its performance marketing platform. The platform allows advertisers to bid on ad inventory in real-time, providing transparency and advanced targeting capabilities to improve decision-making and returns on investment. Unlike many competitors, MediaAlpha focuses on industries like insurance, travel, and financial services, where timely and relevant advertising is crucial. The company's goal is to enhance advertising effectiveness by ensuring that clients only pay for leads that are likely to convert.
Redmond, WashingtonHeadquarters
2011Year Founded
$145.4MTotal Funding
IPOCompany Stage
Financial Services, Consumer Goods, EntertainmentIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Professional Development Budget
Phone/Internet Stipend
Parental Leave
Pet Insurance
Risks
FTC investigation may lead to regulatory fines impacting profitability.
Securities fraud investigation could result in legal challenges and financial penalties.
Secondary public offering may dilute shares, affecting stock prices and shareholder satisfaction.
Differentiation
MediaAlpha offers a transparent, vertically integrated marketplace for real-time bidding.
The platform provides unparalleled targeting using structured search and big data analytics.
MediaAlpha's marketplace model efficiently allocates ad space through an auction-based system.
Upsides
AI-driven predictive analytics enhance targeting precision and ROI for advertisers.
Privacy-centric advertising solutions align with MediaAlpha's transparency focus.
Programmatic advertising expansion in insurance drives demand for MediaAlpha's platform.
Funding
Total raised$145.40 M
Latest valuation$1.40 B
StageIPO
IPO
9/30/2020$176
$1.40 BDEBT
5/31/2017$20