Mailchimp

Email marketing and automation platform

Atlanta, Georgia, United States

About Mailchimp

Mailchimp provides an email marketing and automation platform designed to help businesses create personalized email campaigns. The platform uses real-time behavioral data and automated triggers to tailor messages to individual customer preferences. Mailchimp caters to a wide range of clients, from small businesses to large enterprises, by offering tools that enhance customer engagement and boost sales. Unlike many competitors, Mailchimp offers a comprehensive suite of services, including customizable email templates, audience segmentation, and performance analytics, all within a subscription-based model that varies in pricing based on features and email volume. The goal of Mailchimp is to empower businesses to optimize their marketing strategies and effectively connect with their audiences.

Atlanta, GeorgiaHeadquarters

2001Year Founded

ACQUISITIONCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Investing in you and your future - Mailchimp pays for 100% of health, vision, and dental insurance premiums for all employees and their families. Wellness programs and intramural sports teams make it easy to prioritize your health. Our parental leave is ample and our 401k program—including profit-sharing—is next level.

Learning and development - Whether we’re attending conferences, doing internal apprenticeships, completing unconscious bias training, learning more through Mailchimp University, or enjoying our weekly Coffee Hour series, we’re always stretching our brains in new ways. We also offer up to $20,000 in tuition reimbursement.

Community dedication - We sponsor the work of dozens of local nonprofits, from arts organizations to literacy programs. Plus, every employee gets 16 volunteer hours a year to use working with the nonprofit of their choice.

Risks

Increased competition from AI-driven tools like Canva could challenge Mailchimp's market position.

Dependency on platform integrations may pose risks if partners face technical issues.

Partnerships with agencies could expose Mailchimp to reputational risks.

Differentiation

Mailchimp offers real-time behavioral data for personalized email campaigns.

The platform integrates seamlessly with e-commerce platforms like Big Cartel and AbleCommerce.

Mailchimp's generative AI tool enhances email campaign creation efficiency.

Upsides

Mailchimp's partnerships with agencies boost customer retention and attract new clients.

Integration with WordPress plugins enhances lead capture and marketing efforts.

Focus on customer loyalty can lead to increased long-term revenue.

Funding

Total raised$12.0 K

Latest valuation$12.00 B

StageACQUISITION

ACQUISITION

8/31/2021

Intuit

$12.0 K

$12.00 B