M1 Finance

Investment platform with margin loans and rewards

Chicago, Illinois, United States

About M1 Finance

M1 Finance offers a technology-driven investment platform that allows users to invest in various financial instruments and provides incentives like cash bonuses. It also provides margin loans, enabling clients to borrow against their portfolio, and the Owner’s Rewards Card, which offers cash back that can be reinvested. M1 Finance stands out by combining investment options, lending services, and a rewards credit card to help clients grow their portfolios. The company's goal is to empower clients to manage and enhance their investments securely and efficiently.

Chicago, IllinoisHeadquarters
2015Year Founded
$314.4MTotal Funding
SERIES_ECompany Stage
Fintech, Financial ServicesIndustries
201-500Employees

Risks

Increased competition from fintech startups could erode M1 Finance's market share.
Reliance on third-party technology providers exposes M1 to operational risks.
Regulatory scrutiny may arise from new financial products like the Owner's Rewards Card.

Differentiation

M1 Finance offers a unique Finance Super App™ for investing, borrowing, and spending.
The Owner's Rewards Card provides up to 10% cash back, enhancing customer value.
M1 Finance integrates with Thought Machine for scalable, efficient cloud-native banking technology.

Upsides

M1 Finance raised $150M in Series E funding, enabling expansion and innovation.
The launch of new solutions like Custodial Accounts diversifies M1's product offerings.
Partnership with Lasernet improves document management, enhancing customer experience.

Funding

Total raised$314.39 M
Latest valuation$1.45 B
StageSERIES_E