LTK connects brands, creators, and shoppers to enhance online sales in the digital marketing and e-commerce space. The platform provides brands with strategic guidance and data insights to improve their market presence. Creators, or influencers, use LTK to share curated content that inspires shoppers and builds confidence in their purchasing decisions. Shoppers enjoy a streamlined and personalized shopping experience. LTK's business model focuses on creator innovation, utilizing a proprietary ecosystem that includes technology, consulting, and partnerships to drive sales. This approach has allowed LTK to generate over $4 billion in annual online sales, distinguishing it from competitors by pioneering a new industry that effectively monetizes creator marketing.