LTK

Connects brands, creators, and shoppers online

Dallas, Texas, United States

About LTK

LTK connects brands, creators, and shoppers to enhance online sales in the digital marketing and e-commerce space. The platform provides brands with strategic guidance and data insights to improve their market presence. Creators, or influencers, use LTK to share curated content that inspires shoppers and builds confidence in their purchasing decisions. Shoppers enjoy a streamlined and personalized shopping experience. LTK's business model focuses on creator innovation, utilizing a proprietary ecosystem that includes technology, consulting, and partnerships to drive sales. This approach has allowed LTK to generate over $4 billion in annual online sales, distinguishing it from competitors by pioneering a new industry that effectively monetizes creator marketing.

Dallas, TexasHeadquarters
2011Year Founded
$307.4MTotal Funding
LATE_VCCompany Stage
Consulting, Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Medical, dental, & vision
401k
Flexible work schedule
Parental leave
Team events
Stocked kitchen & bar
Gym membership
Social spaces & game room
Volunteer days
Summer hours
Catered meals

Risks

TikTok's third-party product links may dilute LTK's unique value proposition.
AI-driven platforms like Itair pose competitive threats to LTK's business model.
Potential TikTok bans could destabilize LTK's reliance on the platform for content.

Differentiation

LTK offers a proprietary ecosystem combining technology, consulting, and global brand partnerships.
The platform uniquely connects brands, creators, and shoppers to drive online sales.
LTK's video-first transformation aligns with consumer preferences for engaging content.

Upsides

Increased AI adoption enhances creator efficiency and campaign effectiveness on LTK's platform.
Gen Z's preference for influencer shopping presents growth opportunities for LTK.
TikTok's product link integration could drive more traffic to LTK's platform.

Funding

Total raised$307.38 M
Latest valuation$2.00 B
StageLATE_VC
LATE VC
10/31/2021
$300
$2.00 B
$15
$75.00 M