LotLinx assists car dealerships in enhancing their retail processes, particularly for pre-owned vehicles, by utilizing artificial intelligence and predictive analytics. Their platform analyzes Vehicle Identification Numbers (VINs) and real-time buyer interactions, allowing dealerships to manage inventory, optimize marketing, and set accurate vehicle prices. Unlike competitors, LotLinx focuses on providing data-driven insights that help dealerships reduce reliance on third-party advertising. The company's goal is to empower dealerships to maximize profits through efficient inventory management and targeted marketing.