Lob

Digital platform for marketing campaign optimization

San Francisco, California, United States

About Lob

Lob.com provides a platform designed to help businesses streamline their marketing, operations, and development processes. The main service offered is tools that assist companies in optimizing their marketing campaign execution costs and calculating their return on investment (ROI). This means that businesses can run their marketing campaigns more efficiently and gain insights into their profitability. Additionally, Lob.com features a print delivery ecosystem, which is a network for distributing printed marketing materials while ensuring compliance with important data protection standards like GDPR, SOC 2, and HIPAA. This focus on data security is crucial for clients handling sensitive information. Unlike many competitors, Lob.com combines digital marketing tools with a secure print delivery service, making it a unique option for businesses. The goal of Lob.com is to help companies improve their marketing efficiency, protect their data, and better understand their financial returns.

San Francisco, CaliforniaHeadquarters
2013Year Founded
$77.2MTotal Funding
SERIES_CCompany Stage
Consumer Software, CybersecurityIndustries
201-500Employees

Benefits

Competitive equity program
Learning and development opportunities
Health benefits for you and your dependent(s)
Unlimited PTO
Paid volunteer time
Commuter benefits
Wellness program
Free lunch, dinner, and snacks

Risks

Emerging direct mail platforms could challenge Lob's market share with innovative solutions.
Rising paper and printing costs may impact Lob's profitability and pricing strategies.
Changes in privacy laws like CPRA could increase compliance costs for Lob.

Differentiation

Lob automates direct mail, reducing processing time and improving data quality.
Lob's platform is certified for GDPR, SOC 2, and HIPAA data protection standards.
Lob serves high-profile clients like Expedia, Twitter, and ThredUp.

Upsides

74% of marketers find direct mail more effective than email, boosting Lob's appeal.
Lob's launch of Lob.org enhances its corporate social responsibility and brand reputation.
Increased budgets for direct mail in 2023 indicate a growing market for Lob.