Lively provides a platform for managing Health Savings Accounts (HSAs) that helps individuals and families make informed financial and healthcare choices. The platform is designed to be free, secure, and user-friendly, allowing users to manage their HSAs without hidden fees. Lively generates revenue through a transparent pricing model based on the annual percentage yield (APY) of the cash balance in the HSAs, which are insured for safety. The services offered by Lively maximize the benefits of HSAs, including tax savings, investment options, and the ability to withdraw funds for non-medical expenses after age 65. For employers, Lively provides a highly-rated HSA solution that reduces administrative tasks while empowering employees to manage their healthcare savings effectively. The goal of Lively is to help people save and manage their healthcare expenses in a tax-efficient manner.