Lively

Health savings account management platform

San Francisco, California, United States

About Lively

Lively provides a platform for managing Health Savings Accounts (HSAs) that helps individuals and families make informed financial and healthcare choices. The platform is designed to be free, secure, and user-friendly, allowing users to manage their HSAs without hidden fees. Lively generates revenue through a transparent pricing model based on the annual percentage yield (APY) of the cash balance in the HSAs, which are insured for safety. The services offered by Lively maximize the benefits of HSAs, including tax savings, investment options, and the ability to withdraw funds for non-medical expenses after age 65. For employers, Lively provides a highly-rated HSA solution that reduces administrative tasks while empowering employees to manage their healthcare savings effectively. The goal of Lively is to help people save and manage their healthcare expenses in a tax-efficient manner.

San Francisco, CaliforniaHeadquarters
2016Year Founded
$118.9MTotal Funding
SERIES_CCompany Stage
Financial Services, HealthcareIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Stock Options
Paid Parental Leave

Risks

Increased competition from fintech companies could erode Lively's market share.
Economic downturns may lead to reduced HSA contributions, impacting revenue.
Changes in healthcare policy could affect Lively's business model.

Differentiation

Lively offers a user-centric HSA platform with no hidden fees.
Lively's HSA balances are 17% higher than the industry average.
Lively provides a seamless, mobile-first experience for modern workforce needs.

Upsides

Lively's commuter benefits address the needs of a hybrid workforce.
Lively's strategic integration with Selerix enhances its employee benefits platform.
Lively's $80 million Series C funding supports its growth and innovation.