Lawn Starter

Online platform for lawn care services

Austin, Texas, United States

About Lawn Starter

LawnStarter provides an online platform that connects homeowners and property managers with local lawn care professionals. Users can easily book services such as lawn mowing, aeration, landscaping, pest control, irrigation, and tree care through the website. The platform allows customers to track their orders and leave feedback, ensuring a reliable service experience. LawnStarter differentiates itself by ensuring that all service providers are fully insured, which adds a level of security for clients. The company operates on a commission-based model, earning money from each transaction while also offering subscription services for regular maintenance. Additionally, LawnStarter engages with the community through initiatives like the Lawntrepreneur Scholarship, supporting young entrepreneurs in the lawn care industry. The goal of LawnStarter is to simplify lawn care services and enhance customer satisfaction while fostering community involvement.

Austin, TexasHeadquarters
2013Year Founded
$17.2MTotal Funding
EARLY_VCCompany Stage
Social Impact, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Remote Work Options

Risks

Increased competition from new startups could erode LawnStarter's market share.
Rising insurance costs for providers may lead to higher consumer prices.
DIY lawn care trends could reduce demand for professional services.

Differentiation

LawnStarter uses geolocation data to optimize route density for service providers.
The platform offers instant quotes and online booking for lawn care services.
LawnStarter ensures all service providers are insured, enhancing customer trust.

Upsides

LawnStarter achieved profitability in its 10th year, marking a significant milestone.
The rise of remote work increases demand for home improvement services, including lawn care.
Subscription-based services provide LawnStarter with a consistent revenue model.

Funding

Total raised$17.25 M
Latest valuation$52.50 M
StageEARLY_VC
$10
$52.50 M
SERIES A
5/31/2015
$6
$30.00 M