Landing

Furnished apartment rental platform for flexible housing

Birmingham, Alabama, United States

About Landing

Landing operates in the real estate market, focusing on furnished apartment rentals. Through its platform, hellolanding.com, customers can quickly book fully furnished apartments in over 375 cities, catering primarily to business travelers, remote workers, and individuals in transitional life stages who need flexible housing options. The company stands out by offering hassle-free move-ins and short-term lease options, allowing clients to adjust their living arrangements as needed. Apartments are conveniently located near business centers and public transportation, appealing to professionals. A unique feature, "Landing Standby," allows clients to access available furnished homes nationwide for a monthly fee, providing additional flexibility. Revenue is generated through rental fees, with pricing influenced by location, size, and amenities.

Birmingham, AlabamaHeadquarters
2019Year Founded
$138.6MTotal Funding
DEBTCompany Stage
Real EstateIndustries
201-500Employees

Risks

Increased competition from platforms like Sonder and Blueground threatens market share.
Potential regulatory backlash could impact Landing's expansion plans.
Recent layoffs suggest possible financial or operational challenges within the company.

Differentiation

Landing offers a unique subscription model for flexible apartment rentals.
The 'Standby' membership tier provides affordable, flexible housing for remote workers.
Landing's tech-enabled platform enhances the rental experience with smart home technology.

Upsides

Rising demand for flexible living supports Landing's business model.
The acquisition of Barsala expands Landing's market reach and property offerings.
Landing's recent funding boosts its expansion and product development efforts.

Funding

Total raised$138.61 M
Latest valuation$312.50 M
StageDEBT
DEBT
7/31/2022
$62
$62
$312.50 M
$45
$225.00 M
$20
$100.00 M
SEED
10/31/2019
$15
$75.00 M