About Kochava
Kochava specializes in mobile attribution and marketing analytics, helping advertisers and publishers optimize their marketing strategies and measure the effectiveness of their ad spending. Their platform allows clients to track and analyze marketing performance, identify high-quality leads, and understand user engagement across various channels and devices. Kochava's business model is based on subscription fees for its comprehensive suite of tools, which includes real-time data solutions and detailed reporting. A standout feature of Kochava's platform, the Kochava Media Index, is its ability to deduplicate users indefinitely, preventing clients from paying multiple times for the same user. This sets Kochava apart from competitors who typically only retain data for 90 days. The company's goal is to help clients reduce unnecessary spending on user installs and re-engagements, ensuring efficient use of marketing budgets.